90% of the Creator Economy Will Never Make Money

Focus on the right things if you want to make a career out of this.

Some tough love: 90% of creators will never turn their content into dollars.

And it's not because they:

- Are inconsistent

- Don't want it enough

- Are getting f***ed by the algo

(🙄 platitudes)

It’s because they do not treat this like a business.

Before we talk about that...

I'm not trying to shit on anyone's dreams. I want them to become a reality. And that's why you need to hear the truth ↓

Truth: There are people with 20,000 follower audiences who aren’t selling shit.

Think about that.

6-12 months of investment to get a huge following. Even longer with the new algorithm.

And zero dollars in your pocket.

Is this what you signed up for? Spending hours upon hours:

• Writing threads.

• Editing Videos

• Simping on big accounts in hopes they might send some traffic your way

• Tweeting into the void hoping that you pick up another few followers every day

If I told you that after six months, you discovered that you couldn't sell anything to your audience?

Would you think it was worth it?

Secret: It’s not the creators’ fault. They were given bad advice.

The Creator economy is taking off.

Thousands of new people have entered into the market of building a personal brand and profiting from it.

But most advice around The Creator Economy has been selling a pipe-dream:

1. Just write about your life and what you’re learning.

2. This will attract a totally-into-you-and-easy-to-sell-audience

3. ????

4. Profit.

There are three problems with this.

1. The Steps are in the wrong order.

Here’s why.

In order to build an audience you can actually sell to. You actually have to understand what you are trying to sell, and to whom.

Posting platitudes about self-development daily, paired with “how cool it is to start a personal brand” is not a real way to attract people that want to buy from you.

Instead, you need a clear mission. And that mission involves:

1. What problem you want to solve.

2. What skills you have to solve that problem.

3. Who you want to solve that problem for.

   1. Ideally with these three ingredients:

      1. Ingredient 1: They Have The Problem

      2. Ingredient 2: They Feel Pain Because of that Problem

      3. Ingredient 3: They actually have any money to pay you.

Understanding these three points will allow you to actually:

• Figure out what audience you need to target

• Write content that speaks to that audience

• Understand what you will actually try to sell, and build that offer while you grow your audience.

This will help you to figure out what business you want to develop.

2. These Steps Do Not Make a Business

The traditional “creator economy” steps do nothing to tell you how to create a business. They tell you how to grow an audience to drive organic traffic to your existing business.

But most creators (and the people they take advice from) end up missing this point.

Instead they treat Twitter (or Insta, or Tiktok) as your actual business.

Do not make this mistake.

Twitter is not your business. It is an arm of your organic marketing effort.

You actually need a business for that traffic to be valuable at all.

3. The Path to Profit is never actually defined.

In pipe-dream-land, you just write about your life and then money magically happens. But step three is where you actually make the money.

Actually Selling Something.

This is the part that ends up being left out from all the personal brand gurus.

You actually have to create something to sell:

• A service

• A product

• A course

What you choose to do depends on your audience, your personal talents, and what you want out of your work.

There are countless resources out there on how to create something to sell. You should start with Alex Hormozi’s $100M Offers e-book for 99 cents.

If you’re short on time, my good friend Gabriel wrote an even shorter (and more hilarious) free version of this book that you can digest in 20 minutes.

So What Does Better Look Like?

I’m currently developing the Early Stage Creator Roadmap to lay out the exact roadmap you need to actually monetize your personal brand.

While that’s in progress, I’m sharing one actionable tip per week to help you:

1. Create something you can actually sell

2. Identify and Grow an audience who actually wants to buy that offer

3. Continue to adjust to changing algorithms and ensure you stand out

If you’re looking for a way to actually build a brand that sells, you’ll want to follow along. ↓